Introduction

Getting your Google Merchant Center account suspended can feel like a major setback — especially when it directly impacts your ability to run Google Shopping ads and drive revenue. But don’t panic. In 2025, fixing a suspended GMC account is not only possible, it's also faster when you understand the process and take the right actions.

This guide will walk you through the most common suspension reasons and how to resolve them step-by-step.

1. Understand Why Your Account Was Suspended

Google doesn’t suspend accounts without reason. The most common issues in 2025 include:

• Misrepresentation of self or product
• Website policy violations
• Unacceptable business practices
• Inaccurate shipping or return information

Start by reviewing the suspension notification in your GMC dashboard or the email you received. Google usually provides a broad category, but it’s up to you to identify and correct the issue.

Tip: Go to Merchant Center → Policy Issues section to check exact violations.

2. Audit Your Website Carefully

Once you know the issue category, it’s time to go through your site. Here’s a checklist:

• Does your site clearly display contact information, terms of service, refund policy, and shipping info?
• Are your product listings accurate, not misleading, and up to date?
• Are your prices consistent between your website and data feed?
• Is your site secure (HTTPS) and mobile-friendly?
• Are your pages free from popups, redirects, or other deceptive elements?

Fixing these issues improves both compliance and trust.

3. Fix Your Merchant Feed and Data

• Ensure product titles and descriptions match your landing pages.
• Avoid using promotional language in the data feed (e.g., “Best Deal”).
• Remove disapproved products or correct GTIN, brand, and condition fields.
• Check feed formatting and make sure the feed updates regularly.

4. Submit an Appeal (But Only Once You’re Ready)

Once everything is fixed:

1. Go to your Merchant Center dashboard.
2. Click “Request Review.”
3. Provide a brief explanation of what you fixed and why you’re now compliant.

If your fixes are solid, accounts are often reinstated within 5–8 business days.

Important: Don’t rush to appeal if you’re not confident the issue is fully resolved — multiple failed appeals can delay the process or result in a permanent ban.

5. Get Expert Help (Optional but Recommended)

If your suspension is complex — or you're not sure what caused it — working with an expert service can save you time and revenue. Some services offer done-for-you audits, policy corrections, and appeal drafting to improve your odds of fast reinstatement.

Final Thoughts

Fixing a Google Merchant Center suspension is all about clarity, transparency, and compliance. In 2025, Google is stricter than ever — but also clearer in their enforcement. If you take the right steps and avoid shortcuts, you can often recover your account quickly.