Why Google Merchant Center Suspensions Keep Coming Back
Introduction
Reinstated your Google Merchant Center account and thought it was over? Think again. One of the most frustrating realities for many merchants in 2025 is that Google Merchant Center suspensions can come back—even after a successful appeal. And often, they return harder and faster if the root issues weren’t fully addressed the first time.
In this post, we’ll break down why these repeat suspensions happen, what causes them, and how to avoid falling into the same trap again.
1. The Most Common Reason: Incomplete Fixes
Many merchants focus on fixing just the obvious issues listed in the warning—while deeper violations remain unnoticed. Google may reinstate the account temporarily, but the algorithm continues to monitor the account and site. If the system catches another violation, your account can be suspended again, sometimes without another warning.
Examples include:
- Fixing a broken return page but ignoring vague or misleading product descriptions
- Updating contact info but leaving out proper refund terms
- Matching feed data to landing pages but keeping promotional claims in the feed
2. Google's Systems Keep Learning
Google’s enforcement tools use AI and human reviews to track merchant behavior over time. That means a fix that passed review last month might no longer be good enough today. If you’re operating on a "just enough to get reinstated" mindset, it won’t last.
3. Policy Changes Catch You Off Guard
Google frequently updates its policies, often without direct notification. Merchants who don't actively monitor for changes may fall out of compliance again without even knowing it. These re-suspensions feel sudden but are usually tied to new rules or tightening enforcement.
4. No Long-Term Compliance Strategy
Many businesses treat reinstatement as the end goal. But without ongoing compliance checks—site audits, feed monitoring, and staying up to date with Google's policies—the risk of future suspensions remains high.
5. Failed Appeals Leave a Trail
Each time you submit an appeal without fully addressing the root issues, it weakens your chances of future success. Google tracks your appeal history. Too many failed attempts can lead to longer suspension times—or a permanent ban.
Final Thoughts
Getting reinstated once doesn’t guarantee you’re safe forever. Google Merchant Center suspensions often come back when the fix is rushed or incomplete. That’s why it’s not just about getting your account live again—it’s about keeping it that way.
